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- Catalyst MDC are specialists in
assisting agencies apply best practice in traditional
planning in the context of digital media.
- With backgrounds in both traditional and digital
media communications, we are well aware of the pitfalls
of simply copying the offline campaign into digital
media. Digital communications require an understanding
of the digital consumer and how to make best use of
immediate, interactive media.
- Similarly, we have witnessed non-integrated digital
communications of no real relevance to the brand,
the consumer or the bottom line. These errors are
compounded through gratuitous use of technology and
gimics.
- We have developed a methodology for planning in digital
media that allows planners to quickly identify the
optimum use of digital media within a campaign or
for a product line or brand.
- Catalyst can either apply the methodology to provide
a swift rationale and recommendation to integrate
into the overall plan, or train planners themselves
to follow the simple steps, supported by best practice
documents and simple excel tools. See Consulting/Agency
Operations.
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