Digital Marketing
New digital channels are at the heart of this complexity. We can support you as and when you need with highly experienced individuals or teams with the relevant skills, from planning through concepts and execution to post campaign analysis. In particular we have extensive knowledge of eCRM and metrics and the latest tools and technologies. We also advise agencies moving into the digital space how to build an effective and profitable digital marketing offering and operation.

Demand Chain Management (DCM)) Managing complexity
Every year the environment in which businesses operate becomes more complicated: increasingly knowledgeable and demanding customers are driving Service and Product transparency while more competition and new channels mean lower barriers to exit. Offer lifecycles become ever shorter, yet there are a growing number of markets and customer segments to address.

After refining the supply chain, the next big gains in business improvement will be made by managing and optimising the Demand Chain. This ensures the right offers get to the right customers through the right routes at the right time, optimally balancing profit and customer satisfaction. Current methods and tools fail to achieve this. Our solution is a proven, evidence-based tool set and methodology, modular in nature and holistic in approach. Catalyst MDC addresses these challenges for companies directly or by providing this solution to consultants and agencies for their clients.