Catalyst MDC are licensed practitioners & trainers of the Business & Market Engineering (B&ME) solution. Engineered to handle the complexity of the modern business environment the B&ME solution is a modular evidence-based tool set & methodology. Developed by senior executives from within industry the solution has been ‘battle tested’ and has yielded excellent results across a wide range of sectors including Aerospace, Banking, Distribution, Defence, Education, Engineering, Media, Pharmaceuticals, Professional Services, Technology and Telecommunications.

The solution helps businesses ensure that the right offers get to the right customers through the right routes at the right time, maintaining an optimum balance between customer service and profitability. Best practice marketing is embedded in the organisation and lasting results are achieved quickly with vastly reduced risk.

Senior teams from the client organisation work with the B&ME accredited practitioners in an initial facilitated strategy workshop. The workshop tackles the business challenges in real time, whilst the participants are simultaneously trained in the tools & methodology.

After the workshop the B&ME accredited practitioners support and coach the client teams as they implement the work streams and validate the output of the workshop.

Find out more about the 11 steps of the methodology