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- Evaluation of digital marketing is often incomplete
or misunderstood - largely because measurement is
poorly implemented or results are not communicated
in a way that is meaningful throughout the organisation.
- At Catalyst MDC, we specialise in delivering digital
campaign or programme analysis that not only allows
digital channels to be compared to others, but also
utilises best practice in terms of proving results,
by reference to targets and proper controls.
- To do this we follow a simple process of identifying
objectives and metrics against them, agreeing benchmarks
and targets, and writing a measurement plan that ensures
data (from brand diagnostics through campaign response
rates and lead generation to sales) can be tracked
and delivered.
- Having conducted the data analysis ourselves, and
looked at any other relevant reports, we then produce
a very succinct report that clearly shows to management
the impact of the programme or campaign, in a language
they’ll understand.
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