 |
 |
Dan Gipple
After a career in sales and marketing at AT&T Dan moved
to the agency side. Dan held senior strategy and management
positions at Wunderman Worldwide (Y&R) and Ogilvy and Mather
Direct. In 1993 Dan founded a loyalty and brand consulting
practice, specialising in the telecommunications sector. In early 1995,
Dan merged this practice into Tequila Worldwide/Omnicom. In
1997 Dan left to found New Marketing Technologies Ltd, an
eBusiness practice specialising in eCRM, with Microsoft as
lead client. After several years of solid growth with clients
such as Daimler Chrysler, Lockheed Martin, and Lufthansa,
Dan sold NMT Ltd to WPP. Dan resigned in late 2002 to develop
the B&ME solution. Though Dan has performed many general management
roles, he is primarily a strategic planner, business strategist,
workshop and business improvement facilitator with specialist
expertise in areas such as "marketspace" re-definition, opportunity
prioritisation, audience segmentation modelling, brand essence
and brand architecture development.
Tirdad Sorooshian
After several senior marketing positions in Technology & Telecommunications,
Tirdad became Global Marketing Director of Olivetti at a time
of significant change for the business and sector. Addressing
the fact that all long term successful marketing initiatives
need to be underpinned by an aligned organisational culture,
process, system and structure, Tirdad became central to the
reorganisation of Olivetti world-wide. Following his successes
at Olivetti Tirdad was recruited as Director of Organisation
Development and Change Management for NTL, at a time of significant
and rapid growth. In 2001 he left NTL to focus on the development
of the B&ME solution to effect successful organisational change
in supporting Demand Chain Management.
Bill Roberts
Following a career in marketing in Sydney and London, Bill
founded one of the UK's first digital consultancies, Intelifest,
in 1995 and developed it into one of the most progressive
companies in its industry. It was acquired by Modem Media
Inc in 1998 and floated on NASDAQ in 1999. Retainer clients
included IBM, General Motors, Kodak, The Prudential, Unilever,
Citibank and Philips. In his role as client and project strategy
lead, Bill's expertise is in leading agency and senior client
teams to develop and implement innovative and effective strategies.
Having decided to return to Australia permanently, Bill left
Modem Media and London in 2002 to set up Catalyst MDC.
Tim Sexton 0404 248 990 tim@localcitizen.com.au
After a career in sales and marketing in Sydney & London,
Tim graduated from Imperial College of Science and Technology
in 1995 with an MBA in Management & Innovation. In 1995 Tim
founded Intelifest one of the UK's first digital consultancies.
First as Managing Director the UK and then as Regional Director
for Europe following the acquisition by Modem Media in 1998,
Tim oversaw expansion into the German and French markets.
During his time at Modem Media, Tim was responsible for the
P&L of the European operation and was part of the Modem Media
team that took the company onto NASDAQ in February 1999. He
built the senior management team of the European region and
with them defined a strategy and service offering which developed
a blue chip client base, including General Motors, Unilever,
France Telecom, The Prudential, IBM, Philips and Kraft amongst
others.
In 2003 Tim fulfil a long held ambition to return to Australia. And has consulted for many companies in the Media Space. Tim is currently the Publisher of the Local Citizen Newspaper.
::Catalyst MDC people
Nick
Coutts
A Cambridge economist specialising in global marketing and
distribution channel strategies. He was previously responsible
for group strategic marketing for Azlan Group plc, the Pan-European
value-added distribution networks, computing products and
services group.
He then joined IBM, first as Director of Channels EMEA and
then as VP, Global Channel Strategy, responsible for channel
strategy and development and the effective use of distribution
channels. After IBM, Nick founded the Channel Practice, which
was sold to the WPP Group plc.
Camilla
Cooke 0415 300 505 Camilla@camillacooke.com
Background
Camilla started out working in database marketing 1992 and soon moved to GGT Direct in London as Senior Data Planner and Account Director on the General Motors direct marketing account. In 1996, she moved into digital, as Account Directors at Carat Interactive. From there, she went on to become the Client Services Director at Poppe Tyson, a US digital agency, before setting up the Digital and Database Marketing offerings at CDP (Dentsu London). In 1999, she joined Modem Media ,a major global digital agency, where she was a Group Account Director and also Director of Database Marketing for Europe from 1999 to 2003. She moved to Sydney in October 2003. From early 2004 to June 2006 she was at Euro RSCG 4D both as a digital strategist and as the head of their data department. She joined New Dialogue (the digital arm of Ikon Communications) as Managing Partner for Digital in July 2006 when it had no staff and no clients and since then New Dialogue has been appointed the digital agency (both creative & media) for The Commonwealth Bank and the ALP, and has worked on projects for Vodafone, Avon and the ARU. The company has grown from 2 to 18 people.Camilla has worked across IT, FMCG Financial,Automotive, Telecommunications & consumer electronics.
Bill Roberts 0415 300 505 billroberts@catalystmdc.com.au
Following a career in marketing in Sydney and London, Bill
founded one of the UK's first digital consultancies,
Intelifest, in 1995 and developed it into one of the most
progressive companies in its industry. It was acquired by
Modem Media Inc in 1998 and floated on NASDAQ in 1999.
Retainer clients included IBM, General Motors, Kodak, The
Prudential, Unilever, Citibank and Philips. In his role as
client and project strategy lead, Bill's expertise is in
leading agency and senior client teams to develop and
implement innovative and effective strategies. Having
decided to return to Australia permanently, Bill left Modem
Media and London in 2002 to return to Australia where he set up catalyst MDC as a boutique consultancy. Bill's focus has been in the mobile space producing Australias first mobile soap opera (for Vodafone) and deploying the first fully functional mobile adserver for Sensis/Telstra. His other focus is in Project Marketing for Property Developments including the massively successfull www.lanai.com.au developemnt.
Click
Links on the left to view more details of Catalyst
MDC staff.
.
:
Bill
Roberts
Tim
Sexton
Camilla
Cooke
|
 |
 |